Real
Estate Agents that desire to make contributions for starving children while
simultaneously enjoying the "quid pro quo" benefit for them of having that commitment
be a marketing point and client "selection factor" will passionately
endeavor to
ensure their contribution discipline is in accordance with the following at any
time they purport to be a "www.EndChildHunger.org Real Estate Agent".
CONTRIBUTION
GUIDELINES AND CONSIDERATIONS
Because real estate agent
commission percentages vary (and especially so on the listing side), ECH
considers a "best practice" contribution discipline would be to simply
contribute the same percentage of gross commission
as is received of the realty property sale price. For example: If a
listing agent is paid 3% (a common price model in many areas) and the property
ultimately sells and closes at a price of $100,000, then the listing real
estate agents "gross commission" would be $3,000, and their
www.EndChildHunger.org contribution would be 3% of that $3,000, or $90. If
the listing fee had been 2.5%, then the "gross commission" would be
$2,500 and the www.EndChildHunger.org
contribution would be 2.5% of that amount, or $62.50. This best practice
applies to either the seller side of the transaction or the buyer side of the
transaction INDEPENDENTLY. In other words, if in the above example
the real estate agent received 2.5% as the "listing agent" and as fate
would have it also found the buyer for the property and therefore received 3%
for that as well, then their ECH contribution would be $62.50 plus
$90.00 or $152.50.
In
the event a real estate agent agrees to and receives a "flat fee" for
their services, then that flat fee divided by the ultimate sale price would be
the percentage they would apply to their flat fee commission to determine their ECH
contribution expectation. For example: If a real estate
agent agrees to list and sell a home for a flat fee of $3,000 and is paid that amount at
closing as their gross commission on a home with a sale price of $125,000,
then in effect the real estate agents gross commission percentage would be $3,000
divided by $125,000, or 2.4%. This 2.4% times their gross commission
received of $3,000 would equal $72 and would be their ECH contribution expectation.
Real
estate transactions can and do take many shapes or forms, but generally there is
a gross commission paid (however it was determined) and a property sale price,
which enables calculation of a commission percentage per the examples
above. Should a real estate transaction not lend itself to such a calculation, ECH
would anticipate the real estate agent develop a calculation method
that would be within the "spirit" of the aforementioned and share that
with their client at the outset as well as be accountable to it at closing.
Given
that all ECH contributions are 100%voluntary and calculation and delivery is
purely on the "honor system" (albeit likely under the scrutiny of the
client given the fact that may well have been part of the clients selection
criteria!), ECH hopes and anticipates that all of those laying claim to being A www.EndChildHunger.org
Real Estate Agent will make every effort to be fair and accountable in their
calculation and administration of their contributions.
In
the majority of cases, clients of ECH real estate agnets will have access to
the details of their particular real estate transaction and will be able to easily determine the
amount of contribution the real estate agent should make based on what the two of them discussed at the outset of their business
relationship (to include their discussion and agreement on the child
hunger organization the two of them have agreed to support - - - what a way to bond
and build a positive relationship with a client from the very beginning!).
ECH anticipates the actual contribution by the real estate agent be made "in honor of" their
client with a request for a thank you card being sent to their client (which
will most likely generate a follow contact from the client and a
"bonus" relationship building opportunity!). Further, the
clients receipt of the acknowledgement will
represent their clients final confirmation that the real estate agent has in
fact "made good" on their commitment (and in a very memorable way!).
Should
you as a real estate agent feel you can commit to and be accountable for an ECH
contribution discipline pursuant to the above discussion, ECH encourages
you to begin doing so immediately by showcasing your commitment to www.EndChildHunger.org
in all of your marketing both printed and verbal so you can immediately start
the process of being someone that literally makes a "life over death
difference" for the countless starving children of the world!
Thank
you for caring and your support of this program!